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The Effect of Brand-Name Placement on Television Advertising Effectiveness.
ABSTRACT: Is advertising more effective when the advertised ...
... this study is the effect of product placement, used as ... Internet, and in games, and
the effect that it ... life, we eat, drink, wear, and drive brand name products. ...
... A legal risk of the dominant brand franchise is that ... end, they simply attempt to
make the name remembered through ... that would have a hypnotic effect on viewers ...
... violence for a very long-lasting effect on the ... Product Placement is the service and
at the end ... to a new telecommunications company, a brand name was concerned ...
... The name value of Budweiser is world-renowned, as it ... This placement really does not
have an effect on our ... are the “King of Beers.” Another brand of beer ...
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