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Ecommerce Legal Issues In the past several years, more and more business has moved online. Companies are opening a new channel of business by selling their goods
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on individuals held by the private sector, to ease electronic commerce and to give clear legal status to certain electronic documents. Although steps have been taken
Ecommerce The creation of e-commerce has brought substantial changes in the U.S. legal system, which was brought about by the Internet. The Uniform Commercial Code
Submitted by janelleyo on July 17, 2008
Category: Technology
Words: 2933 | Pages: 12
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In the past several years, more and more business has moved online. Companies are opening a new channel of business by selling their goods and services online to a wider market. Consumers are also looking toward the internet, and the percentages of online sales are growing each year. Consumers are buying everything from car insurance to clothes online, as well as booking travel, buying or searching for cars, and purchasing their music online through various services. A recent Internet Retailer report showed that internet businesses are growing in large numbers year over year, even while the economy is a downturn. Because of all of these facts, more companies are moving toward becoming multi-channel and are facing the challenges of legal issues that arise while doing business on the web.
Common Issues Facing Internet Retailers
Pay per click (PPC) advertising is common for companies to use. These companies purchase terms, keywords and brand names from online media agencies that place ads on search engines, social media websites, and other affiliates. The ads show when a search is made that is topical or includes the keywords purchased. With PPC a company pays for each time an individual clicks on their ads. This cost can be as low as $.01 per click. One problem with PPC is pay per click fraud. Pay per click fraud is where company’s ads are clicked on with the intent to increase their number of clicks. This clicking can be done by a person, script, or computer programs. Four reasons why someone would commit pay per click fraud are: to complete competitors advertising budget, to be malicious for personal or political vendettas, to “help” a friend by showing a lot of activity on their website, and to frame a competing publisher. PPC fraud is a growing problem with online advertising, and companies need to have full time attention to their click advertising and the budget they are spending, in order to keep from being a victim. Many...
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