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Eco Tourism Of Malaysia

Table of Content
Abstract……………………………………………………………………………………….…....2 Acknowledgement…………………………………………………………………………………3 The goals of Ecotourism……………………………………………………………………..…….5 Web portal of Eco-tour…………………………………………………………………………….6 Introduction………………………………………………………………………………………..7 Executive summery………………………………………………………………………………..8 Purpose of the market plan………………………………………………………...………………9 Situation analysis…………………………………………………………………….…………….9 Market summery………………………………………………………………………………….12 Market demographic……………………………………………………………..……………….13 Market behavior…………………………………………………………………….…………….13 Market Trends…………………………………………………………...………………………..14 Market forecast………………………………………………………………….………………..15 SWOT analysis………………………………………………………………...…………………16 Competition………………………………………………………………………………………18 Service offering…………………………………………………………….…………………….19 Key to success……………………………………………………………………………………20 Macro environment……………………………………………………………………………….20 Market strategies…………………………………………………………………………….……20 Mission…………………………………………………………………….………………….….22 Marketing objectives……………………………………………………………………….…….22 Financial objectives……………………………………….………………………………….…..23 Target market……………………………………………………………………………….……23 Positioning……………………………………………………………………..…………….…..23 Strategies……………………………………………………………….…………………….….24 Marketing mix……………………………………………………..……………………….……25 Services and service marketing…………………………………………………………….……25 Financial information…………………………………………………….………..……….……26 Revenue models of the company………………………………………………………….……..26 Financial problems………………………………………………………………………..….….27 Break even point analysis……………………………………………………………..….……..27 Controls……………………………………….………………………………….………..…….28 Contingency planning………………………………..…………………………………….……28

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