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Ebay Startegy

eBay

eBay has its history to become a widely known online auction center. At the first glance noone could describe in a sentence how eBay turned into one of the most successful business. How can eBay maintain the attractiveness of exchanging commodities and services throughout the Net? SWOT analysis seems the best way to answer this question and to analyse eBay’s startegic capability.
First of all let’s analize Strenghts. The primary thread is a quotation from the former CEO, Meg Whitman „We are creating something that didn’t exist before”. The basic idea is creating a website where people could buy and sell their second-hand products. eBay was one of the the first mover, so it has become the largest auction center on global scale. The general income was generated by taking low transaction fees from the customers (buyers and sellers).
eBay gives the salesmanship to ordinary people. Therefor eBay doesn’t have marketing, logistics and salespersons, though even so it’s the strongest brand. The customers of eBay do the superior part of the job. The users of eBay have the chance to develope the site and to write software programmes that can ease the merchendising and bidding process on eBay.
eBay greatest strenght is providing any kind of features for selling and buying. Here are some for buying: advanced searching by seller/bidder/item number, product categories and description, suggestion, personal favourites, sort by options,watch, wanted addshistory, gift cards, mobile alerts. The line for selling: Dutch auction, seasonal sales analysis, item subtitle, fixed price, extra picture, layout customization, promotion, counter, private auction, return policy, open a store, cross-promote items, block bidder/buyer, cancel bids, change image, add to item description, listing, end listing, calculate shipping.
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