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The ebay phinomenon Theme: Business Secrets behind the World's Hottest Internet Company. The book tells us about the real story and gives us the inside story of
Submitted by suhailmm on December 30, 2005
Category: Book Reports
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Theme:
Business Secrets behind the World's Hottest Internet Company. The book tells us about the real story and gives us the inside story of how an innovative strategies can lead a company to become one of the Web's top businesses.
eBay invented a new industry, creating an exciting, original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.
Objective:
The book gives insight into the dynamics and strategies that have made eBay one of the most profitable E-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.
The book portrays eBay's picture as one of the most innovative, daring, customer-centric companies even though being on the internet with really no physical interaction between the seller and the buyer. It demonstrates how a small group of people can listen to customers and reinvent the world-inspiring and inculcate into them a belief of belonging to the company.
It tells the readers how a company which was nothing more than a spic of dust on the vast canvas of the world wide net becomes such a dominating force on the internet.
Summary:
ebay started as a hobby/experiment by Pierre Omidyar (founder) and latter transformed it into great success.
The book starts of with the introduction of a seller Frank Miller, who trades his old belongings over the internet using eBay website for the first time and is pretty much satisfied with it. It goes on to show how eBay transformed the whole concept of trading on internet and especially auction. Starting with a bit of the background of how the company started to the present day scenario of trading more than $240 million dollars on one particular instance.
A very...
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