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E-Retailing Mobile E-Marketing and Future Trends in E-commerce Harpreet Kaur (Lect., GJIMT, Mohali) harpreet_dhanota@yahoo.co.in Abstract Now a day, E-commerce has
E-retailing E-Retailing Retail is one of the more visible market sectors on the Web. In retail, merchants sell products and services directly to a buyer. E-retail,
E-retailing E-RETAILING Retail is one of the more visible market sectors on the World Wide Web. In retail merchants sell products and services directly to a buyer.
e retailing Comtrust provides a range of e-Retailing solutions that enable businesses and merchants to create, manage and run full-fledged online businesses. With
Submitted by harpreetdhanota on April 4, 2008
Category: Technology
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Mobile E-Marketing and Future Trends in E-commerce
Harpreet Kaur (Lect., GJIMT, Mohali)
harpreet_dhanota@yahoo.co.in
Abstract
Now a day, E-commerce has become a very popular medium of marketing, information retrieval and banking. The model of E-commerce is made like so, that the customer can have direct approach to the manufacturer. The role of retailer, wholesalers and other intermediates is completely vanished. Besides it, the concept of virtual malls has been come into existence. The customer can have quick access to a large range of products. This paper will present all the current trends and future trends and scope in E-marketing.
Keywords:
EDI, V-market, VAS, ISP, VAN, M-ECOM, E-COM
Introduction: What is E-Commerce?
E-com refers o the buying and selling of information as well as the product and services on Internet. E-com has eliminated the use of paper work and hence the business information is exchanged via electronic mails, Electronic data interchange (EDI), Electronic bulletin Boards, Electronic funds transfer and other network based technologies. Hence the process of business has been automated and the customer can have direct approach to the vendor. The advancement into the field of Information Technology is plying a vital role in the growth of business commerce.
Internet is a word wide information highway. It allows a lot of networks to be connected together or in other words we can say that it is a network of networks. It provides a huge platform for the customers as well as the vendors to sell and purchase an enormous range of products at one common place. It has eliminated the need of intermediates like wholesaler, distributors and retailers and thus the cost of supply chain has been shortened.
The E-Commerce v/s Traditional approach to the Customer
The Categories of Services provided by E-Commerce:
E-commerce has the...
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