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Submitted by diedebby on April 18, 2008
Category: Business
Words: 10630 | Pages: 43
Views: 733
Popularity Rank: 10,887
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E-Business Chapter 1
E-commerce Developments and Themes- 2003
More:
ï® Use of the Internet to conduct commerce
ï® deepening of e-commerce channel
ï® Broadband and wireless Internet access
ï® refined e-commerce business models (→ higher levels of profitability)
But at societal level: continued conflict over copyrights, content regulation, taxation, privacy, and Internet fraud and abuse.
E-commerce
E-business
E-commerce involves digitally enabled commercial transactions between and among organizations and individuals
→ Digitally enabled transactions: all transactions mediated by digital technology
→ Commercial transactions: exchange of value across organizational or individual boundaries in return for products or service. We use the term e-business to refer primarily to the digital enablement of transactions and processes within a firm, involving information systems under the control of the firm.
E-business does not include commercial transactions involving an exchange of value across organizational boundaries
Debate about meanings and limitations of terms e-commerce and e-business
Why Study E-commerce
ï® E-commerce technology is different and powerful
ï® E-commerce has challenged traditional business thinking and has a number of unique features
Seven Unique Features of E-commerce Technology and Their Significance
1. Is ubiquitous (available always + everywhere)
2. Offers global reach
3. Operates according to universal standards (lowers market entry for merchants and search costs for consumers)
4. Provides information richness (more powerful selling environment)
5. Is interactive (can simulate face-to-face experience on global scale)
6. Increases information density
7. Permits personalization/customization
Types of...
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