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Submitted by divij on September 9, 2007
Category: Technology
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End term Assignment
Online media V.S. Mass media
Class: CS225
Divij Sharma
20065040k
Acknowledgement
I would like to thank prof. Ravi Sharma for his help on this paper.
Brief Overview
This paper is an attempt to see and gauge the effect of new media onslaught on the old media, why is old media feeling the pinch and what are the reasons why it will lose its ground as far as the revenue stream is concerned. Unless the old media changes it self and improves it content there is little chance for it to survive this battle and will soon find it self in a twilight zone. Where, its existence will be inconsequential.
The two economic drivers that are existent in the new media's DNA are 1. Long tail 2. Narrow casting. These two reasons are and will be responsible for the demise of the old media (in particular print media)
Online media V.S. Mass media
Introduction
As we move away from the new millennium, the news media are proliferating. Large media companies. They See the Internet as the emerging battleground and the next big frontier as they strive for growth.
The Internet, which can be simply described as the conduit of all digitized information, will
Displace newspapers in the delivery of commodity news. Why wait for the printed version? The
Internet is instantaneous. There is no typical reader anymore. Patterns of family life are changing.
There is a growing ethnic mix. Moreover, the pattern of daily life is changing. Many households
, cannot be described as 'married with children'. Everyone is working more: both husbands and
Wives have jobs; no one has any free time; and there is more competition for leisure. Big
Newspapers must appeal to a wider range of people, and it will be harder and harder to cover a Multitude of social niches. To survive in this changing...
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