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E Marketing Strategy. Introduction ... resources. The E-Marketing Strategy is essential
to good business and a companies overall E-Business model. ...
... MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With
the rapidly advancing technologies that are occurring in modern business ...
e-marketing hotel business. ... Our eccentric approach for developing, desiging and defining
the marketing strategy for your hotel's website makes it distinct from ...
... efforts, and worked to integrate them into their overall business strategy. ... E- marketing
describes company efforts to inform, communicate, promote, and sell ...
... started co-operating with advertising and communication experts in order to incorporate
creativity and humour into their e-marketing strategy, and they should ...
Submitted by mikeymyles on May 17, 2007
Category: Technology
Words: 1972 | Pages: 8
Views: 672
Popularity Rank: 10,983
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Introduction
The objective of an e-Marketing Strategy is to create a sustainable competitive advantage and improve performance by capitalizing on technology and enterprise resources. The E-Marketing Strategy is essential to good business and a companies overall E-Business model. According to Wilder (1999), “Many companies are struggling with the most basic problem: What's the best E-business model? They're experimenting with different formulas. Some are incorporating E-business throughout the organization. Some are creating E-business subsidiaries, then spinning them off as separate online entities. Others are investing in or merging with Internet startups. Some are even moving their businesses entirely to the Web.”
“E-marketing tools and processes allow firms to deliver on the marketing concept to individual consumers in ways that could rarely be achieved in the past. The Internet allows for mass customization, so individuals can now contact firms electronically over the Internet and receive responses tailored to their needs” (“What is E-Marketing?”, 2003).
This paper will explore the e-Marketing strategy used by Dell Computer Company, evaluate the appropriateness of the Internet as a medium to market their products, and examine advertising and public relations alternatives.
Dell Computer Company
Dell is a global computer company that has become the company to benchmark in the computer industry. Michael Dell created Dell Computer in 1984 and the company essentially changed the way consumers purchase computers by eliminating the middleman and allowing customers to purchase equipment direct from the company. This has allowed them to have a closer relationship with their customers so they can understand their needs and constantly improve service.
Dell sells a variety of goods such as desktop and notebook computers, their own brand of televisions, handhelds, printers and various other electronics and accessories....
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