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E-Commerce Toy Industry Analysis Report

E-commerce Toy Industry Analysis Report

Index

1. Introduction……………………………………………………………3
2. Rationale for adoption of e-commerce……………………………...…5
3. Barriers to e-commerce & Business Challenges………………………9
4. The Internet as Communication Medium……………………………..11
5. Conclusion…………………………………………………………….15
References

Word count from Report: 3385

(1) Introduction:
The Toy industry is mainly responsible for the safety standards products and to advertising and marketing to the children. It produces and imports of toys, games and children's leisure products. Most of the country have their own toy industry association or sometimes may work together. In the US, Toy Industry Association, Inc. (TIA) connect to their members who has contains toy testing laboratories, to design firms and professional creators, government, the trade, the media and consumers etc. these are the respected vote of the U.S. toy industry. The main aim of the industry is the toy manufacturing companies have been enthusiastic to the happiness of the children and the upgrading of their physical, emotional and mental situations (Toy Industry Inc., 2007).

Toy industry has good impact of e-commerce and e-business. Nowadays in all over the world there are so many toy companies have their own website and sell their products online like Mattel Inc, Fisher Price etc. It generates more revenue on the internet. They use both e-commerce and e-business for developing their business. Kalakota and Whinstones (1997) tell four different types of perspectives for e-commerce:
(1) A communication perspective – it means the delivery of information, products/services or payment on the net.
(2) A business process perspective – business transactions and workflows.
(3) A service perspective – reduces the cost and increasing the speed and provides reliable services.
(4) An online perspective – the buying and selling the products/services on the internet (Chaffey, 2004, p.8-9).
In the e-commerce,...