OPPapers.com

E Business

Plan Outline
• 1.0 Executive Summary …………………………………………2
•
• 2.0 Company Summary …………………………………………4
•
• 3.0 Products and Services ……………………………………..7
•
• 4.0 Market Analysis Summary ………………………………..10
•
• 5.0 Strategy and Implementation Summary …………………14
•
• 6.0 Web Plan Summary ……………………………………….17
•
• 7.0 Management Summary ……………………………………17
•
• 8.0 Financial Plan ………………………………………………18
•
• 9.0 Exit Strategy ………………………………………………..27

1.0 Executive Summary

OMER grocery store THE GOURMET is a new business located in FAREED TOWN SAHIWAL. The store is an upscale international grocery and delicatessen with a distinct menu that includes authentic, hard to find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter and check out area, grocery/gift area, home delivery service and a public restroom.

The mission of OMER grocery store THE GOURMET is to provide FAREED TOWN SAHIWAL residents and visitors with a combination of quality, authentic, hard to find, grocery items and prepared foods, with good service of HOME DELIVERY and a pleasant atmosphere with the warm feel of an Old-World outdoor market. Our store motto is, "eat and enjoy sitting at your home."

The deli will serve sandwiches, salads, specialty drinks, and picnic lunches. Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original hand-sewn items and jewelry. All of these items will also be available in the store and over the internet.   

The gourmet and specialty foods market is booming across the country. Consumers are looking for quality food coupled with a quality e-shopping experience. Many large cities have have entire sections dedicated to ethnic foods and culture.  These new populations are starved for the fine ingredients they were able to...