E Business Amazon Vs Borders
E-Business coursework assignment
For this assignment I have chosen two very strong companies, on the book retail industry initially.
• Amazon.com/U.K./de/fr/es/etc.
• Borders
Why this two companies?
Well once upon a time the very first business idea form of Amazon was selling books through the net, and borders were the market leader on the sector. A few years later and the panorama has change to the point that borders had partnered with Amazon to let them run the on line business in the US, where it is conduct it.
Jeff Bezos Biography Founder and CEO, Amazon.com (virtual e-tailer):
Virtual E-tailers: Are organizations that conduct their business activities solely on line WKC handouts
The Internet was originally created by the US Defence Department to keep its computer networks connected during an emergency then adopted by government and academic researchers to exchange data and messages. In 1994, there was still no Internet commerce to speak of but internet usage was increasing by 2300 percent a year.
• Bezos reviewed the top 20 mail order businesses, and asked himself which could be conducted more efficiently over the Internet than by traditional means.
• Books were the commodity for which no comprehensive mail order catalogue existed, because any such catalogue would be too big to mail; perfect for the Internet, which could share a vast database with a virtually limitless number of people.
He attended the American Booksellers' Convention and learned everything he could about the book business. And Bezos knew the only way to seize the opportunity was to go into business for himself.
The company would be called Amazon for the seemingly endless South American river with its numberless branches.
They set up shop in a two-bedroom house.
• On July 16, 1995, Bezos opened his site to the world, and told his beta testers to spread the word.
In...
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