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Dynamic Wealth Situation Analysis

ASSIGNMENT TITLE

by
|Me. J. Zietsman |26205727 |0824960961 |
| | |s26205727@up.ac.za |

Submitted in partial fulfilment of the requirements for the degree
BCom (Hons) in Marketing

in the

FACULTY OF ECONOMIC AND MANAGEMENT SCIENCES

at the

UNIVERSITY OF PRETORIA
Subject:
Strategic Marketing (SBB 781)
Lecturer:
Lecturer: Dr. M. Wiese

Date of submission:
2009-04-21

DEPARTMENT OF MARKETING AND
COMMUNICATION MANAGEMENT

STRATEGIC MARKETING 781

DYNAMIC WEALTH: STRATEGIC SITUATION ANALYSIS

EVALUATION FORM

Me. J. Zietsman 26205727

|ASPECT TO BE EVALUATED |WEIGHT |MARK ALLOCATED |
|Macro trend analysis |10% | |
|Market environment |5% | |
|Consumers |5% | |
|Competitors | | |
|SWOT analysis |10% | |
|Micro environment |5% | |
|Objectives |5% | |
|Value mix...