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Dunkin Donuts: Time to make a change. Dunkin’ Donuts: Time to Make a Change
1. The environmental forces affecting Dunkin Donuts ...
... says competition varies depending on the time of day. ... Their emphasis on coffee gives
Dunkin' Donuts and Starbucks ... only a few outlets but make them spectacular ...
... Starbucks, Atlanta Bread Co., Panera Bread, Subway and Dunkin Donuts. ... at the time
it takes to make certain sandwiches ... break (in the afternoon), so time is of ...
... KK highest competitor is Dunkin ¦ Donuts who controls most of ... and Pop shops open
all the time that sell ... Doughnuts are simple to make and anyone could make ...
... to both full-time and part-time employees; a ... empowers its employees to make decisions
without ... Au Bon Pain), bagels (Einstein/Noah) and donuts (Dunkin Donuts). ...
Submitted by Amin877 on November 18, 2007
Category: Business
Words: 1878 | Pages: 8
Views: 210
Popularity Rank: 45,939
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Dunkin’ Donuts: Time to Make a Change
1. The environmental forces affecting Dunkin Donuts are:
Socio-Cultural- Due to the numerous cultures present in Dunkin’ Donuts’ target market, the company as a whole must be in continuous change in order to keep up with its consumers. Dunkin Donuts must keep in mind the age, income, occupation, and most importantly the lifestyles of their customers if they wish to succeed in such a competitive market. As an answer to this problem, the company has implemented several changes aimed at keeping and attracting a new customer base. Many restaurants are looking towards centralized kitchens to maximize space and reduce costs, consequently cutting product costs, thus saving the customer money. The restaurant chain is also adapting many of its stores to the lifestyles of many of its customers. Through renovations, customers are able to relax on comfortable couches and chairs while tuning into the daily news on televisions at any time of the day. This noticeable addition will attract those who are looking to relax as well as retain those customers who are more interested in a grab and go style system.
Economic- In order to attract and retain its customer base, Dunkin’ Donuts must continuously pay special attention to the economic state of this, and every other country in which their stores are located. Because many Americans are in a position where money is tight and sometimes scarce, Dunkin Donuts has to develop a strategy where the customer’s dollar can go as far as it possibly can. By offering coffee, baked goods, and a wide range of specialty goods at fairly lower prices than most of its competitors, Dunkin’ Donuts is able to gain access to a wide consumer base. With the addition of their café theme, Dunkin’ Donuts also allows its customers to purchase a coffee or baked good and enjoy it in the store, giving them a chance to relax, read, or watch TV, ultimately adding value to...
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