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Sample Business Plan

This sample plan is a guide only. The statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans.
When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise.
Executive Summary
Definition
The Executive Summary is a basic overview of your business plan that outlines the business strategy and the major issues that could impact on your marketing plan.

This synopsis is written last and used as a check-list for the main document. This can also include a mission statement.
Case Example
Canterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction.
The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity.
As the proprietors, we have a combined building background with a flair for interior design. Our research found a number of suitable premises available, with one shop currently available for rent and outgoings of $14,000 per annum.
The initial funding will be $85,000. This comprises of $40,000 provided by the proprietors and a $45,000 overdraft, secured through the provision of a mortgage on our home. We expect to achieve a turnover of $300,000 in the first year, which yields a gross profit of $50,000 after an owner salary is paid. This will pay overhead expenses such as rent, interest and advertising.
In the second year, we expect the annual turnover to be $450,000, and to employ two additional staff.
This growth is predicted to occur as a result of a strong marketing strategy and the development of a reputation...