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Donughts. MODULE II: ENVIRONMENTAL SCANNING: EXTERNAL ANALYSIS I. INDUSTRY
ANALYSIS A. Definition of the Industry Definition: The ...
Submitted by tintin28 on July 17, 2007
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MODULE II: ENVIRONMENTAL SCANNING: EXTERNAL ANALYSIS
I. INDUSTRY ANALYSIS
A. Definition of the Industry
Definition:
The hotel and restaurant industry definition used in this study follows the Philippine Standard Industrial Classification (refer to Table 1). The industry is disaggregated into two sub-sectors: hotel and restaurant.
The hotel sub-sector includes the various lodging units of different sizes and standards located both in urban and rural communities.
Table 1. Hotel and Restaurant Industry Definition based on the PSIC
PSIC Code Description
98 Restaurants and Hotels
981 Restaurants, Cafes & Other Eating & Drinking Places
9810 Restaurants, Cafes & Other Eating & Drinking Places
98101 Restaurants and Cafes
98102 Refreshments and Ice Cream Stands, Kiosks & Counters
98103 Day and Night Clubs
98104 Cocktail Lounges and Bars Operation
982 Hotels, Motels & Other Lodging Places
9820 Hotels, Motels & Other Lodging Places
98201 Hotels and Motels
98202 Dormitories
98203 Pension Houses
Source: National Statistics Office
The restaurant sub-sector, on the other hand, includes places that serve food and drinks, be it self-service or full-service. This covers a range of services including fine dining specialty restaurants, fast food outlets, canteens, and food courts. Fine dining and specialty restaurants offer a wide variety of international cuisines. Meanwhile, so-called fast food restaurants usually operate in chains or as franchises, are heavily advertised, and offer limited menus-typically comprising of hamburgers, hotdogs, fried chicken, or pizza and their complements – likewise originated in the United States. Fast foods have the advantage of...
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