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Dollar General Industry and Competitive Analysis. Dollar General Industry and
Competitive Analysis INDUSTRY The first step to understanding ...
... within the Dollar Store industry, Dollar General does not ... analysis reveal about Dollar
General’s position ... Resource Strengths and Competitive Assets Dollar ...
... Industry: General Merchandisers Rank Company 500 Rank Revenue ... 16,473.7 * AAFES *
9,700.0 7 Dollar General 274 9,495.2 8 ... 338 7,370.8 10 Family Dollar Stores 358 ...
Can The Music Industry Change Its Tune ... it can grow in what has become a competitive
market ... accessed March 6 2007) Snyder, N. (2007) Dollar General promises bonus ...
... level, managers must consider the general availability of ... First, every team, employee,
project, and dollar spent should ... so then ever, the auto industry will be ...
Submitted by vikajeff on March 21, 2007
Category: Business
Words: 1595 | Pages: 7
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Dollar General Industry and Competitive Analysis
INDUSTRY
The first step to understanding a company is to examine its industry. There are four main areas to consider when analyzing an industry. These include:
• Competitors
There are several different types of stores within the discount retail industry, and for comparison’s sake, the industry is further broken into many segments. DG is in the market segment known as the dollar store category. As a result, competitors such as Wal-Mart are in the same industry but not the same peer group. Comparisons will be made throughout this report to Wal-Mart and other big firms because they tend draw some of the same customers.
• Customers
Retail merchandise stores attract many different types of people. For example, Wal-Mart targets all income level households, whereas dollar stores such as DG serve “need-to” shoppers. More specifically, the target customers of DG are normally in towns with less than 20,000 people and have the following characteristics:
• most customers are in the low-, middle-, and fixed-income brackets
• 81 percent of customers are female
• 44 percent of customers are over the age of 55
• 48 percent of its customers earn less than $30,000 a year
• 26 percent of customers have incomes lower than $20,000
• most customers live within five miles of the store
DG serves a narrow market range and offers low prices. It strives to meet the needs of lower and lower-middle income consumers. The company can be classified as having a focused cost leadership strategy according to Porter’s Generic Strategies Model
• Merchandise
Stores within the discount retail industry offer a wide variety of products at low prices. Discount stores offer brand names but place an emphasis on brands unique to their own stores for a lesser...
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