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DoCoMo Ubiquitous Strategy. ... This case study analyzes NTT DoCoMo's ubiquitous
strategy through the lens of four strategic perspectives. ...
Docomo'S Ubiquitous Strategy. ... This case study analyzes NTT DoCoMo's ubiquitous
strategy through the lens of four strategic perspectives. ...
Submitted by cherryboy on September 8, 2007
Category: Technology
Words: 649 | Pages: 3
Views: 248
Popularity Rank: 40,907
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Abstract
This case study analyzes NTT DoCoMo through the lens of four strategic perspectives. NTT DoCoMo's ubiquitous strategy extends the boundaries of the mobile communications including global markets. This study presents current ideas found in literature applying the concepts of strategy as rational thought, strategy as revolution, strategy as resource allocation and accumulation, and strategy as technology leadership in the mobile telecom market.
Table of Contents
1. Introduction 4
2. The Need for Strategy in the Mobile Telecom Industry 5
3. Strategy as Rational Thought 6
3.1 Mobile Industry Analysis 7
3.1.1 Segment Rivalry 8
3.1.2 Substitute Product 9
3.1.3 Buyer Power 10
3.1.4 Supplier Power 10
3.1.5 Entry Barrier 10
4. Strategy as a Revolution 11
5. Strategy as Resource Allocation and Accumulation 13
5.1 SWOT Analysis 14
5.1.1 Strengths 14
5.1.2 Weaknesses 15
5.1.3 Opportunities 15
5.1.4 Threats 15
7. Strategy as a Technology Leader 16
8. Corporate Social Responsibility 17
9. Conclusion 18
1. Introduction
Mobile technology has progressed from the brick size mobile phones from the early 1980s to today's wallet size mobile phones equipped with smart-card functions, multimedia and internet access capabilities. The convergence of computer and mobile telecom industries has redefined the way people communicate and conduct business. There have been significant strides in mobile services for third generation (3G) services like NTT DoCoMo's FOMA (Freedom of Mobile Communication Access) and i-Mode (mobile Internet-via-cell phone) in Japan and around the world.
The mobile market in Japan has grown tremendously. One of the major players in the mobile market in Japan is NTT DoCoMo. NTT DoCoMo is a subsidiary of Nippon Telegraph and Telephone (NTT). NTT DoCoMo's...
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