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How do psychological factors and extended product (self) affect the consumer
behaviour in buying brassiere? Introduction Brassiere ...
... from the individual’s subjective psychological position and ... Motivation/Motives However,
all these do not just ... try to identify and understand these factors. ...
... What if a brand would do the same for other ... Looking further, the belief that taste
factors in as ... how to serve basic emotional and psychological needs, they will ...
... These three factors interact and influence each other ... refer to the internal
psychological reactions that ... think, behaviour deals with what customers actually ...
... portfolio decisions and managerial strategists extended it to ... Shoshana Zuboff looked
at psychological factors.[71] Zuboff ... learning.) In order to do this, Senge ...
Submitted by ametingting on April 4, 2006
Category: Business
Words: 2246 | Pages: 9
Views: 361
Popularity Rank: 25,310
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Introduction
Brassiere (bra) is a timeless item that has been with women for ages. It is like a jewel box that jealously cherishes the femininity inside ˇV we consider it as the symbol of passion. Nowadays, bra is a type of fashion getting restless for something new.
There are dozens of bras types to fit a female consumerˇ¦s taste, need, style, size and particular occasion. Types such as push-up bras, full-coverage bras, maternity bras, sport bras, underwire and no underwire bras have made popular focuses on the upper torso of a woman, therefore, to most female consumers, an extravagant waste of cash is no doubt to be spent for this product.
The number of consumers spending dollars for such miraculous wear is increasing rapidly. Based on the research from Cotton Incorporated Lifestyle Monitor, ˇ§68.4% of female consumers, the highest to date, said they would not sacrifice comfort for fashion, an increase of 6.4 points over the same year ago period.ˇ¨ (CottonInc., 2005) It is the purpose of this analysis to investigate the individual perception and psychological factors that affect those shoppers and style queens in buying this product.
The Analysis
Brassiere
In the first years of the century, the only acceptable undergarment was a corset stiffened with whaleback bones that underwent a certain degree of relaxation. Corsets moved downwards at the beginning of 1930s. Women and European women in particular, were positively electrified by the influence of new fashions such as the tango, and began to dress and deport themselves in ways that brought out their personalities. Mary Phelps Jacob was the first to patent a device that was lightweight, soft and separated the breasts naturally. After several decades of innovations, a bra can now make an average outfit outstanding as well as provides protection from elemental forces.
In fact, the world we are now living in is within...
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