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Do cigarette ads really encourage teens to smoke? In the 1980s cigarette
ads were common on television as well as on billboards. ...
... People do not recognize that they are being affected ... Ads turn people into objects,
by making the ... For example, the Virgina Slim cigarette ads feature beautiful ...
Submitted by ashleyloveschip on February 26, 2006
Category: Social Issues
Words: 886 | Pages: 4
Views: 179
Popularity Rank: 64,585
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In the 1980s cigarette ads were common on television as well as on billboards. R. J. Reynolds' Tobacco company created the character Joe Camel to start appealing to teenagers. They needed a way to appeal to teenagers because their sales were diminishing rapidly. The coporation did the research to find that most people start smoking around the sixth and seventh grade. With this information they needed to create a new strategy to attract younger people to their product and they needed to do so fast! Thus Joe Camel was born. Joe Camel was a hip looking character who wore hip looking clothes and sunglasses.
Unfortunately R. J. Reynolds' character, Joe Camel, was a huge success to say the least. Sales skyrocketed up 8000%, yes that's is correct eight thousand percent. "One out four kids aged 12 - 17 say that they smoke Camels (Walsh)." Joe Camel was so popular that kids as young as six recognized the character just as well as they recognized Mickey Mouse!
What do teenagers want from smoking cigarettes? Do teenagers think they will look cool? Most teenagers would deny this when asked but in all reality, teenagers don't particularly like the taste or smell of a cigarette. However cigarettes are seen as "cool" nowadays. Therefore teenagers will do whatever it takes to fit in or be a part of the in crowd. After the first puff of a cigarette, a person becomes aware of the taste and learns how to deal with it. "About 60 percent of current teen smokers have tried to quit within the past year, reports the CDC. Most started out thinking they could quit at any time. But nicotine addiction seizes control before teens realize they're hooked--sometimes within
days or weeks after the first cigarette (Kowalski)." Sooner or later these smoking teenagers turn into smoking adults who then turn into statistics just decades after starting the deadly habit, all just to fit in. The only thing the smoking teenager fit in was a statistic that rules their cause...
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