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Chapter 6

The Athletic Department and the University

Simply put, success in … football is essential for the success of Louisiana State University. – LSU Chancellor Mark Emmert

There is an arms race in college sports … the only thing worse than being in an arms race is not being in the arms race.
– Bob Bowlsby, University of Iowa Athletic Director

Any time you can name the head of a university before you can name the head coach, you’ve got a problem at that football program.
– Danny Sheridan, sports analyst

Positive name recognition [from athletics success] has been very helpful. But I wouldn’t say it has been the main factor [in increased enrollment}.
– Steven Sample, President of the University of Southern California

6.1 Introduction

In his presidential address to the 2005 NCAA convention (see Box 6.1), Myles Brand referred to the athletics “spending spiral” occurring at DI institutions. He voiced concern about the growing trend of athletic departments becoming financially independent from the university and he stressed that athletics “must be fully integrated into the educational mission” of the university. President Brand’s comments reflect the main concerns of this chapter: the apparent unrestrained growth in athletic department budgets, the consequences of that growth, and the proper relationship between the athletic department and the university.

6.2 Growth of the Athletic Department

While operating expenditures of athletic departments at DI universities are a small percentage of total university spending (usually in the range of 1-4%), they are growing about twice as fast as university expenditures as a whole (Brady and Upton, 2005).[1] Athletics budgets are increasing because athletics directors and coaches are convinced that greater spending results in greater sports success which then causes an increased flow of revenues to the university. The problem is that if the other schools are doing the same thing, then


References: Adams, R. (2005, November 12). Why your school has hope. Wall Street Journal. Retrieved August 6, 2006, from http://online.wsj.com/public/article/ SB113174157617795065f9lKtBJ5ZyxlE44iTr6fMNSCsqQ_20061114.html? Adams, R. (2006b, August 12). Deep in the pocket. Wall Street Journal, p. P3. Adamy, J. (1997, October 17). Coporate sponsors invest in ‘U’. Michigan Daily. Retreived January 12, 2006 from http://www.pub.umich.edu/daily/1997/oct/10-17-97/news/news2.html. Adidas says it won’t make Arkansas player wear its shoes. (2005, October 20). Retrieved August 12, 2006, from http://www.sportsline.com/collegebasketball/story/8987679 Alabama banned from bowl games for two years Alexander, C. (2004, September 18). Tutors serve as a new recruit tool: Sports ‘arms race’ touts academics. News & Observer, p. XX. Armstrong, D. (2005, March 14). Winning by losing. Wall Street Journal, p. R10. Autzen Stadium. (2006, August 31). Retrieved September 5, 2006, from http://www.goducks.com/ViewArticle.dbml?SPSID=3802&SPID=252&DB_OEM_ID=500&ATCLID=22175 Autzen Stadium & Moshofsky Center Baade, R., & Sundberg, J. (1996, December). Fourth down and gold to go? Assessing the link between athletics and alumni giving. Social Science Quarterly, 77, 789-803. Bachman, R. (2005, April 30). NCAA fears sports departments getting too big for own budgets. The Oregonian, p. A01. Bachman, R. (2006a, January 29). E-mails: To measure the interest of prospects, coaches are turning to companies that utilize modern technology. The Oregonian, p. C01. Bachman, R. (2006b, January 29). UO’s creative recruiting. The Oregonian, p. C07. Bachman, R. (2006c, July 31). Building costs drive up price tag for splashy arenas. The Oregonian, p. D01. Bailey, B. (2005, October 23). Sooner born, Sooner dead. Retrieved August 10, 2006, from http://www.oudaily.com/vnews/display.v/ART/2005/10/13/434f2a222197a Beseda, J Bolt, G. (2001, May 31). Athletic department subsidy at university to be phased out. The Eugene Register-Guard, p. XX. Brady, E., & Upton, J. (2005, November 17). NCAA recognizes growing problem with costs. USA Today. Retrieved XXX XX, XXX, from http://www.usatoday.com/sports/college/2005-11-17-financial-report_x.htm Brand, M Buker, P. (2005, September 6). Broncos’ bid to take it up a notch takes a hit. The Oregonian, p. D01. Casanova Center (n.d.). Retrieved September 5, 2006, from http://www.goducks.com/ ViewArticle.dbml?SPSID=3802&SPID=252&DB_OEM_ID=500&ATCLID=22183 Coroner examining brutal death of Alabama booster. (2006. April 12). Retrieved September 10, 2006, from http://www.cstv.com/sports/m-footbl/stories/041206aao.html Duderstadt, J Earl, J. W. (2003, August 10). The athletics arms race. The Oregonian, p. F01. Fish, M. (2005, October 22). The Crimson Hide: How Vols boosters dug up the dirt that sent ‘Bama’s biggest braggart to the big house. Retrieved July 18, 2006, from http://sports.espn.go.com/espn/eticket/story?page=crimson Forestry dean at Oregon State U Fulks, D. (2005). 2002-2003 NCAA revenues and expenses of divisions I and II intercollegiate athletics programs report. Indiana, IN: National Collegiate Athletics Association. Gaul, G., & Fitzpatrick F. (2000a, September 12). Academic-support efforts helping to win recruiting wars. Philadelphia Inquirer , p. A21. Gaul, G., & Fitzpatrick F. (2000b, September 12). On campus, an edifice complex. Philadelphia Inquirer, p. A01. Gaul, G., & Fitzpatrick F. (2000c, September 10). Rise of the athletic empires. At schools such as Penn State, corporate sponsors and boosters fund an athletic juggernaut. Philadelphia Inquirer, p. A01. Gerdy, J. (2006). Air ball: American education’s failed experiment with elite athletics. Jackson, MS: University of Mississippi Press. Goff, B. (2000). Effects of university athletics on the university: A review and extension of empirical assessment. Journal of Sport Management, 14, 85-104. Grimes, P. W., & Chressanthus, G. A. (1994). Alumni contributions to academics: The role of intercollegiate sports and NCAA sanctions. American Journal of Economics and Sociology, 53(1), 27-40. Heuser, J. (2005, January 20). Massive renovation for Michigan Stadium. Ann Arbor News. Retrieved August 15, 2006, from http://www.mlive.com/wolverines/aanews/ football/index.ssf?/stories/wolverines/20050120_mainstory.html Johnson, C. S. (2005, November 10). U-system athletics makes $3 million profit in ‘05. Retrieved December 18, 2005, from http://www.montanaforum.com/ modules.php?op=modload&name=News&file=article&sid=4089&mode=thread&order=0&thold=0. Johnson, G. (2006a, July 31). The Flutie effect. NCAA News, p. 5. Johnson, G. (2006b, December 22). Football success gives schools reason to cheer. Los Angeles Times. Retrieved December 24, 2006, from http://www.latimes.com/sports/ college/football/la-sp-bcs22dec22,1,4920072.story?coll=la-headlines-sports McDonald, B. (2003, Spring). The “Flutie factor” is now received wisdom. But is it true? Boston College Magazine. Retrieved May 12, 2004, from http://bcm.bc.edu/issues/spring_2003/ll_phenomenology.html Michigan fan demographics Munsey, P., & Suppes. C. (n.d.). Autzen Stadium. Retrieved December 6, 2006, from http://football.ballparks.com/NCAA/Pac10/Oregon/index.htm
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