Dissertation Prposal Scenario Planning in Airline Industry
ASTON BUSINESS SCHOOL
POSTGRADUATE PROGRAMME
CANDIDATE NUMBER: 685291
MODULE NUMBER: BSM634
MODULE TITLE: INTERNATIONAL BUSINESS RESEARCH
LECTURER: Prof NIGEL DRIFFIELD
POSTGRADUATE COURSE: MSс INTERNATIONAL BUSINESS
SUBMISSION DATE: JANUARY 15th 2009
I declare that I have personally prepared this coursework and that it has not in whole or in part been submitted for any other degree or qualification. The work described here is my own, carried out personally. All sources of information, including quotations, are acknowledged by means of reference, both in the final reference section, and at the point where they occur in the text.
Topic of Dissertation
Scenario planning in airline industry.
An Abstract
The Airline industry is one of the forces of globalization processes in the world economy and it is hard to imagine todays life without business and tourist trips, as well as transportation of goods by planes in the short term. World trade, rapid growth of international investments and tourism has increased the significance of the airline industry for business and world economy on the whole. On the other hand, it is possible to say that the invention of the airplane sped up the development of these processes.
At the same time, the airline industry exists in an intensely competitive market and it is extremely sensitive to costs, such as fuel, labour costs and airport taxes. Thus, recent changes in oil prices, new conditions of economic integration concerning governmental subsidies for airline companies and other changes have significant influence on the situation of the airline industry: merges and acquisitions take place simultaneously with the entry of new competitors such as discounters in the market. Therefore, the future for airlines holds many challenges, and the company’s success depends on how effective the company will
POSTGRADUATE PROGRAMME
CANDIDATE NUMBER: 685291
MODULE NUMBER: BSM634
MODULE TITLE: INTERNATIONAL BUSINESS RESEARCH
LECTURER: Prof NIGEL DRIFFIELD
POSTGRADUATE COURSE: MSс INTERNATIONAL BUSINESS
SUBMISSION DATE: JANUARY 15th 2009
I declare that I have personally prepared this coursework and that it has not in whole or in part been submitted for any other degree or qualification. The work described here is my own, carried out personally. All sources of information, including quotations, are acknowledged by means of reference, both in the final reference section, and at the point where they occur in the text.
Topic of Dissertation
Scenario planning in airline industry.
An Abstract
The Airline industry is one of the forces of globalization processes in the world economy and it is hard to imagine todays life without business and tourist trips, as well as transportation of goods by planes in the short term. World trade, rapid growth of international investments and tourism has increased the significance of the airline industry for business and world economy on the whole. On the other hand, it is possible to say that the invention of the airplane sped up the development of these processes.
At the same time, the airline industry exists in an intensely competitive market and it is extremely sensitive to costs, such as fuel, labour costs and airport taxes. Thus, recent changes in oil prices, new conditions of economic integration concerning governmental subsidies for airline companies and other changes have significant influence on the situation of the airline industry: merges and acquisitions take place simultaneously with the entry of new competitors such as discounters in the market. Therefore, the future for airlines holds many challenges, and the company’s success depends on how effective the company will
References: Berger, G. (1964). "Phénoménologies du Temps et Prospectives." Presse Universitaires de France, Paris Chermack T.J. (2003). “ A Methodology for Assessing Performance-Based Scenario Planning” . Journal of leadership and organizational studies, University of Minnesota Vol.10, No.2 Mintzberg, H. (1990). "Strategy formation: ten schools of thought", in Fredrickson, J. (Eds), Perspectives on Strategic Management, Ballinger, Boston Shoemaker, P.J.H. (1995). “Scenario planning: A tool for strategic thinking”. Sloan Management Review, 37(2), 25-40 Schoemaker, P. J.H. (2002). “Profiting from Uncertainty”. Free Press Schwartz, P. (1991). “The art of the long view”. New York: Doubleday. Wack, P. (1985a). “Scenarios: Shooting the rapids”. Harvard Business Review, p.63 (6): 139-150 Wack, P. (1985b). “Scenarios: Uncharted waters ahead”. Harvard Business Review, p. 63(5), 73-89. Wack, P. (1985). “Scenarios: The gentle art of re-perceiving”. Unpublished manuscript, Harvard Business School. Wilkinson, L. (1995). “How To Build Scenarios”. Wired, September, p. 74-81