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Digital Home Convergence Digital Home Convergence Overview As technology and entertainment converge inside the home, major players in various industries are taking
devices, home appliances and other stand-alone products into a total solution of digital convergence era. The cases study has briefly focused on Samsung?s performance
Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion
by "globalization," and the "wired world." Well, today, it is "convergence." We read of "digital convergence," wireless convergence," and the legendary inventor and
line), though primitive, and expensive, still provides adequate phone service to its consumer's home, however it is losing ground dramatically to a newer technology
Submitted by jerrypoo on May 4, 2005
Category: Business
Words: 3416 | Pages: 14
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Digital Home Convergence
Overview
As technology and entertainment converge inside the home, major players in various industries are taking different strategies in planning for the future. The concept of the "digital home" will likely take one of two forms: a closed wired entertainment network (PVRs, OnDemand) or an open wireless data network (web, email, VOIP, IPTV). The closed model is already being offered in many homes across the country, but as technology advances, the open model will become the standard. It is important to understand how both technology and entertainment are companies are strategizing to control the "digital home".
Based on research in this report, it appears that four things are likely to occur. First, convergence of technology will create the need for standards in the digital home network. Much in the way it took some time before the Wintel model became standard, we will have to wait and see which model takes hold in home entertainment. Once a model is chosen as standard, there will be an explosion of products and services catering to that model in the market. Second, increasing competition will lead to alliances between companies in different industries. PC technology companies that have no presence in home entertainment might look to deal their way into the "digital home". For example, Microsoft is currently striking deals with several major phone companies to provide the platform for IPTV. Many people also suspect that Apple might acquire TiVo in order to gain a presence in TV and create a service platform for video-on-demand. Third, the successful companies in the battle for the digital home will be the ones who earn customer loyalty. Consumers are reluctant to change their behaviors, especially ones like TV watching that are so entrenched. Companies need to deliver products and services reliably in order to facilitate a consumer shift to the "digital home". Finally, major content...
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