Differential Pricing and Segmentation on the International Hotel
Management Decision
Emerald Article: Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur, Maria Manuela Nêveda DaCosta
Article information:
To cite this document: Rama Yelkur, Maria Manuela Nêveda DaCosta, (2001),"Differential pricing and segmentation on the Internet: the case of hotels", Management Decision, Vol. 39 Iss: 4 pp. 252 - 262 Permanent link to this document: http://dx.doi.org/10.1108/00251740110391411 Downloaded on: 15-11-2012 References: This document contains references to 49 other documents Citations: This document has been cited by 12 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 6358 times since 2005. *
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Sandy Bond, (2011),"Barriers and drivers to green buildings in Australia and New Zealand", Journal of Property Investment & Finance, Vol. 29 Iss: 4 pp. 494 - 509 http://dx.doi.org/10.1108/14635781111150367 Hui Chen, Miguel Baptista Nunes, Lihong Zhou, Guo Chao Peng, (2011),"Expanding the concept of requirements traceability: The role of electronic records management in gathering evidence of crucial communications and negotiations", Aslib Proceedings, Vol. 63 Iss: 2 pp. 168 - 187 http://dx.doi.org/10.1108/00012531111135646 François Des Rosiers, Jean Dubé, Marius Thériault, (2011),"Do peer effects shape property values?", Journal of Property Investment & Finance, Vol. 29 Iss: 4 pp. 510 - 528 http://dx.doi.org/10.1108/14635781111150376
Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF SURREY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years
Emerald Article: Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur, Maria Manuela Nêveda DaCosta
Article information:
To cite this document: Rama Yelkur, Maria Manuela Nêveda DaCosta, (2001),"Differential pricing and segmentation on the Internet: the case of hotels", Management Decision, Vol. 39 Iss: 4 pp. 252 - 262 Permanent link to this document: http://dx.doi.org/10.1108/00251740110391411 Downloaded on: 15-11-2012 References: This document contains references to 49 other documents Citations: This document has been cited by 12 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 6358 times since 2005. *
Users who downloaded this Article also downloaded: *
Sandy Bond, (2011),"Barriers and drivers to green buildings in Australia and New Zealand", Journal of Property Investment & Finance, Vol. 29 Iss: 4 pp. 494 - 509 http://dx.doi.org/10.1108/14635781111150367 Hui Chen, Miguel Baptista Nunes, Lihong Zhou, Guo Chao Peng, (2011),"Expanding the concept of requirements traceability: The role of electronic records management in gathering evidence of crucial communications and negotiations", Aslib Proceedings, Vol. 63 Iss: 2 pp. 168 - 187 http://dx.doi.org/10.1108/00012531111135646 François Des Rosiers, Jean Dubé, Marius Thériault, (2011),"Do peer effects shape property values?", Journal of Property Investment & Finance, Vol. 29 Iss: 4 pp. 510 - 528 http://dx.doi.org/10.1108/14635781111150376
Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF SURREY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years
Citations: Source: The Economist, 2000 [ 253 ] Yelkur and Herbig (1997), are explained below: Select a target market Differential pricing The model of price discrimination or differential pricing used by Cannon and Morgan (1990) provides an important analytical insight into many discriminatory pricing practices Determine reservation prices (which indicate willingness to pay) for each segment Rosen and Howard (2000) provides examples of improved transaction efficiency for service industries such as banking, travel, and stock brokerage