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Differences In Culture

Submitted by silje_christin on November 26, 2007

Category: Business
Words: 1347 | Pages: 6
Views: 507
Popularity Rank: 16,150
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Trade allows businesses to exploit economies of scales by operating in international markets, and international competition stimulates higher efficiency and reduces monopoly power.
International trade also enhances consumer choice, and international competition between suppliers helps to keep prices down. This again generates better products for consumers and enhances the overall standard of living. But there are factors in international trade that makes it more difficult than domestic business. Differences in culture are one factor, which I am going to explore in this assignment.

Geert Hofstede defined culture as “the collective programming of the mind which distinguishes the members of one human group from another”. Everyone is shaped by their own culture, and our thoughts and actions are dependent on our culture whether they know it or not. These thoughts and actions are so integrated in our mind that we don’t think about them until we are confronted with another culture and another way of doing things. The world is becoming more and more globalised, but there are still significant differences on how things are done across cultures. In this assignment I am going to explore advantages and disadvantages on how variations in different cultures can affect our ability doing business internationally.

Those who work in international business often discover how different people in other cultures behave. Even though people look very much a like on the outside, like looks and clothes, this may not be the case deep inside. Therefore, if you go into another country and make decisions based on how you operate in your own home country – there might be a considerable chance that you will make some very bad decisions.

There is no doubt that culture is a powerful force affecting the economic processes in the world and cannot be taken lightly as a lot of business deals can be lost as a consequence. That is why in today’s...

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