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... In closing, Murphy suggests that the difference between" B2B and B2C marketing comes
down to the buyers' emotional perspective about the purchase and business ...
Difference between B2B and B2C marketing. The following table summarizes
the differences between B2B marketing and B2C marketing. ...
... In closing, Murphy suggests that the difference between” B2B and B2C marketing comes
down to the buyers’ emotional perspective about the purchase and ...
... Differs One of the main reasons why marketing differs between B2B and B2C businesses
is the buying experience. There is quite a difference between buying a ...
... In conclusion, in spite of the difference between B2B and B2C businesses, marketing
strategies are influenced by the consumer's emotional perspective about ...
Submitted by mayur721721 on April 26, 2008
Category: Business
Words: 1008 | Pages: 5
Views: 195
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The following table summarizes the differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market.
B2B
• Relationship driven
• Maximize the value of the relationship
• Small, focused target market
• Multi-step buying process, longer sales cycle
• Brand identity created on personal relationship
• Educational and awareness building activities
• Rational buying decision based on business value B2C
• Product driven
• Maximize the value of the transaction
• Large target market
• Single step buying process, shorter sales cycle
• Brand identity created through repetition and imagery
• Merchandising and point of purchase activities
• Emotional buying decision based on status, desire, or price
Businesses that Sell to Consumers
The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible. B2C companies employ more merchandising activities like coupons, displays, store fronts (both real and Internet) and offers to entice the target market to buy. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store. For example, the goal of an email campaign for a B2C company is to get consumers to buy the product immediately. The email will take the consumer to a landing page on the web site that is designed to sell the product and make purchasing very easy by integrating the shopping cart and checkout page into the flow of the transaction. Any more than a couple of clicks and the customer is likely to abandon the shopping cart.
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