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Will Design Be The Next Big Issue In Marketing

Submitted by mondo3ms6 on May 6, 2008

Category: Business
Words: 408 | Pages: 2
Views: 54
Popularity Rank: 106,270
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Mac Millan English dictionnary for advanced learners, Mac Millan Publishers Limited, Oxford 2002, p. 375
2 APCI, Definition of design, http://www.apci.asso.fr/design_uk/index.php, 1/12/2007
3 IDEM
4 AMA, AMA Adopts New Definition of Marketing, http://www.marketingpower.com/content21257.php, 23/1/2008
5 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et MĂ©thodes ‘’, L’Harmattan, Paris 2006, p. 315
6 Kevin Lane Keller, Brian Sternthal, and Alice Tybout (2002), “Three Questions You Need to Ask About Your Brand,” Harvard Business Review, September, 80 (9), 80-89
7 3M, http://solutions.3m.com/wps/portal/3M/en_US/scotch?WT.mc_id=keymatch, 23/1/2008
9 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et MĂ©thodes ‘’, L’Harmattan, Paris 2006, p. 315
10 RedBull, “Company, As time goes by, A truly global brand”, http://www.redbull.com/images/historysection/pdf/3/RB_Case_Study_London_Business_School0904.pdf, 23/1/2008
11 Investopedia, http://www.investopedia.com/terms/b/brandawareness.asp, 12/12/2008
12MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et MĂ©thodes ‘’, L’Harmattan, Paris 2006, p. 315
13Emarketing, “Glossaire”, http://www.emarketing.fr/Glossaire/ConsultGlossaire.asp?ID_Glossaire=5696 1/12/2008
14 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et MĂ©thodes ‘’, L’Harmattan, Paris 2006, pp. 320-321
15 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et MĂ©thodes ‘’, L’Harmattan, Paris 2006, pp. 318-320
16 RedBull, “Company, As time goes by, A truly global brand”, http://www.redbull.com/images/historysection/pdf/3/RB_Case_Study_London_Business_School0904.pdf, 23/1/2008
17 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et MĂ©thodes ‘’, L’Harmattan, Paris 2006, p. 354
18 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et...

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