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Dell

Submitted by yaret on April 11, 2006

Category: Business
Words: 7534 | Pages: 31
Views: 448
Popularity Rank: 18,518
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Dell & Supply Chain Management






SOM 123 M003 Team 1 – Spring 2004


Jessica Altman - Team Coordinator
Supply Chain Management & Customer Satisfaction

Jason Barton
General Business: Dell
Nick Beauregard
Dell Prospers Due to Effective IT Inclusion

Erica Bromberg
Public Relations & Dell
Trina Byers
Finance & Dell
Steve Caplan
Finance and Dell’s Competitive Advantage




Table of Contents


Group Report

Executive Summary 3
Focus of the Proposal 4

Research and Analysis:
Dell’s Competitive Advantage 6
Dell’s IT Tools 9
Dell’s Business Model 14
Dell’s IT Infrastructure 18

Our Recommendations 22

Resources 26


INDIVIDUAL ASSIGNMENTS


Jessica Altman - Supply Chain Management & Customer Satisfaction 30
Jason Barton – General Business: Dell 36
Nick Beauregard - Dell Prospers Due to Effective IT Inclusion 39
Erica Bromberg – Public Relations & Dell 44
Trina Byers – Finance & Dell 48
Steve Caplan - Finance and Dell’s Competitive Advantage 51

Executive Summary


Constantly changing technology directly impacts Dell’s success and future. Although Dell is an extremely successful company, there are areas of improvement and enhancement that should be considered. After a thorough analysis of Dell’s IT tools, business model, IT infrastructure and competitive advantage, we have developed seven key suggestions. By implementing these recommendations, Dell can keep its high ranking in the competitive computer industry by increasing customer satisfaction,...

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