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Dell

NAME : XXXXXX

TUTOR : XXXXXX

COURSE : XXXXXX

TITLE : STRATEGIC MANAGEMENT ON

DELL

INSTITUTION : XXXXXX

@2009
Table of Contents

Introduction

Dell computers is a leading pc supplier in both corporate, government and individual customers, while the industry players have been struggling to offer quality products, Dell computers has already come up with state of the art Pentium processors making it one of the few vendors to provide such advanced specifications. Dells ability to factor in its strategy careful analysis of its products as well as market research has enabled it to integrate emerging technologies whereas maintaining low operational cost. The ever changing global economy that has virtually reduced the world into a global village has greatly informed dells expansion into the Middle East market inorder to seize the huge market gains in this region. The huge population in the Middle East, as well as a booming economy in this region has presented the company with a huge market share. This has been due to the company’s ability to implant new trade model thus aligning the trade model to customer operations and needs. Indeed dell market strategy of dealing directly or selling products to consumers directly has been its core strategy. In order to emphasize on this strengths, and to establish the business in the UAE dell will find it necessary to target corporate customers who mostly have predictable and budgeted needs with more often than not stringent specifications, the company will also have to factor in its plan individual customers and repeat buyers with an inclination towards new and emerging technology. Effective relations with customers in this new market as well as technical abilities will be significant in achieving customer relations. Due to social cultural changes in the region, internet has become a powerful tool of most companies and is responsible for exponential growth in most...