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Dell Swot

Dell INC

Executive summary

Is the dell's direct model working? Last year, the company gave up the PC market share lead to Hewlett-Packard. Dell was the only top computer company to lose worldwide PC market share. This analysis identified Dell's problems and provided strategic moves for the PC maker firm.

Company Background

The company was founded in 1984 by Michael Dell, now the company is one of the world's largest suppliers of personal computers and related products. It designs, develops, manufactures, markets, and services personal computers, servers, printers and other products. The company primarily operates in the Americas. It is headquartered in Round Rock, Texas and employs about 66,000 people. Dell's simple concept focus on selling personal computer systems directly to the customer in that way Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. The company announced plans to begin selling through retail stores.

Vision:
Dell's vision is to be the most successful computer company in the world at
delivering the best customer experience in markets we serve.

Recommendation for the vision statement:
A vision statement focuses on the on how the world would be ideal without mention the organization. In this vision Dell mention its product, I recommend a vision that would say: There will be a personal computer for each individual in the world.

Justification:
Dell aspire that every individual in the world owns a computer. Computers are part of everyday life in the twenty-first century. Computers have changed the way humans work and live. We live in a world where technology is rapidly increasing, and new discoveries are being made every day. Computers have become a common piece of equipment in homes and business all over the world.

Mission

"With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant...