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Dell & Supply Chain Management

Table of Contents

Group Report

Executive Summary 3
Focus of the Proposal 4

Research and Analysis:
Dell¡¯s Competitive Advantage 6
Dell¡¯s IT Tools 9
Dell¡¯s Business Model 14
Dell¡¯s IT Infrastructure 18

Our Recommendations 22

Resources 26

Executive Summary

Constantly changing technology directly impacts Dell¡¯s success and future. Although Dell is an extremely successful company, there are areas of improvement and enhancement that should be considered. After a thorough analysis of Dell¡¯s IT tools, business model, IT infrastructure and competitive advantage, we have developed seven key suggestions. By implementing these recommendations, Dell can keep its high ranking in the competitive computer industry by increasing customer satisfaction, competitive advantage and superior value chain, without changing its principal operations to achieve these goals.
Our recommendations allow Dell to enhance their supply chain management system, increase customer service, gain market share, and increase revenue.
1. Consider selectively adding other vendors to its supply chain management system.
2. Initiate a program to use ¡°Customer Surveys¡± to gain market share.
3. Invest more in their Research and Development to develop new products and services.
4. Consider offering online data back-up capabilities.
5. Implement a program to reduce errors in their direct Internet ordering system and create a ¡°Clearance¡± area on its website for systems produced in error.
6. Enhance Dell¡¯s customer support services.
7. Increase their company recognition through a national advertising campaign.


Focus of the Proposal
Dell Computer is a leader in the e-commerce computer hardware market. It is an established brand that leads personal computer manufacturers both in U.S. sales and overall online sales. Its trademark method of selling products to customers,...