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Dell Strategies That Revolutionised Industry

DELL: STRATEGIES THAT REVOLUTIONNZED AN INDUSTRY

Module title: Principles of marketing

Index
1. History

2. Business Orientation

1. Product Orientation

1. Example of Product Orientation

2. Marketing Orientation

1. Dells Marketing Orientation

3. Analysis of Dells Competitive Advantage

1. Porter 5 Forces

1. Supplier’s Power

2. Buyers Power

3. Competitive Rivalry

4. Threat of Substitution

5. Threat of New Entry

4. Marketing Mix & 4P’s

1. 4 P’s

1. Product

2. Price

3. Place

4. Promotion

2. Marketing Decision in relation with Dell

1. Product

1. Managing Product

2. Product Life Cycle, Portfolio Planning & Product Growth Planning

3. Product Development

2. Price

1. Pricing Strategies

3. Promotion

1. Advertising

2. Personal Selling

3. Direct Selling

4. Internet Marketing & Direct Marketing

5. Sales Promotions

6. Publicity

4. Place

5. ANSOFF Model

1. Understanding The Tool

2. Evaluating Dell with ANSOFF Model

1. Product Development

2. Market Development

3. Diversification

4. Market Penetration

6. SWOT

1. Strength

1. Strong Market Position

2. Strong Performance of the Asia Pacific: Japan Segment

3. Wide Product Portfolio

2. Weakness

1. Weak Internal Control

2. Product Recall

3. Opportunities

1. Acquisitions

2. Expending PC Market

3. New Retail Agreement

4. Threats

1. Counterfeit Goods

2. The ROHS & WEE Directives

3. Economics Slow Down In Euro Zone

7. References

History:

Michael Dell, while still a student at the University of Texas at Austin, founded the company as PC's Limited [sic] in 1984 to sell IBM-compatible computers built from stock components. He founded the company on the principle that by selling personal computer...