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Dell: An Inside Review

Submitted by anthonycarlo on January 20, 2007

Category: Business
Words: 817 | Pages: 4
Views: 249
Popularity Rank: 40,210
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Dell: An Inside Review
Anthony Sousa
E-Business


Dell: An Inside Review
Dell is the pioneer provider of computer systems, products and services to a variety of customers worldwide to build their desired, custom made computers. Dell’s business has been built on a direct sale base, which appealed to IT department of organizations that do not need or want services provided by resellers. The advantage of direct sales and build-to-order production is the low level of inventory, which does not build up in the channel and lose value before it can be sold, and new products can be introduced without having to clear out old inventory in the channel. Customers pay for the final product before Dell pays suppliers for the parts that go into the PC.
Dell’s launched its website www.dell.com in 1994 that lead the commercial migration to the internet. But its e-commerce capability came two years later in 1996. The following year, Dell became the first company to record $1 million in online sales. Today, Dell operates one of the highest volume Internet commerce sites in the world. The company's website receives 775 million page requests per quarter at 80 country sites in 27 languages/dialects and 40 currencies.
Dell's website success is the result of an important part of the customer satisfaction, which is the focus on delivering the best possible customer experience by directly selling computing products and services. At the heart of that leadership is Dell's unique direct-to-customer business model (B2C), which refers to the company's relationships with its customers, from home-PC users to the world's largest corporations.
The website helps customers to choose features for the computer. It details the operating system with side by side comparison, recommendations and overview. When the customer is customizing the computer, there are several options for each...

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