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Dell Inc.

Submitted by jatese29 on April 14, 2008

Category: Business
Words: 1028 | Pages: 5
Views: 99
Popularity Rank: 89,275
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Part I: Introduction/Background Summary

In 1984, Michael Dell invested $1,000 in start-up capital to register his business as Dell Computer Corporation, which was known as PC's Limited. The company becomes the first in the industry to sell directly to end-users by passing the dominant system of using computers resellers to sell mass-produced computers. Dell Computer also pioneers the industry first thirty-day money back guarantee. It became the cornerstone of Dell's commitment to expand its service offerings, superior customer satisfaction, and the industries first on site service program. It also established its first international subsidiary in the United Kingdom, and raised $30 million in its initial public offering.














Part II: Problem Identification
The problem with Dell Inc. was the rapid growth within the company in their beginning stages.






















Part III: Researching Internal and External Factors

Dell's strengths were oriented around listening to the customers, responding to the customers, and delivering what the customer wanted. The direct relationship was first through telephone calls, then through face-to-face interactions, and now through the internet. It has enabled them to benefit from real-time input from real customers regarding products and future products they would like to see developed. The company also doesn't use reseller or retail channels because every computer is built-to-order, which allows less inventory. The direct model allows them to take the pulse of whatever market and provide the right technology for the right customers.
Dell Inc. weakness was cell manufacturing because their assembled computers were...

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