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Submitted by mooncake82 on April 26, 2008
Category: Technology
Words: 2445 | Pages: 10
Views: 317
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The case study Product Development at Dell Computer asks for the validation of a product development decision facing Dell Computer Corporation in fall 1993 with respect to the implementation of a new battery technology for laptop computers. Case Crackers inquire into the competitive forces in the computer industry at the time of the decision (section one), scrutinize Dell’s product development process (section two), and evaluate three potential courses of action laid out in the case materials (section three). Case Crackers gives equal recognition to considerations of quality and revenue and recommends adoption of a hybrid option combining the advantages of all of these options while avoiding their downsides (section four). Expected net margin under Case Crackers’ recommendation is about 20% or $100,000,000 more than under any of the courses of action so far discussed by Dell.
Table of Contents Page
Cover / Abstract 1
Table of Contents 2
References 3
Section One: Background 4 - 6
1. Competitive Forces in the Computer Industry 4 - 5
2. Dell Computer Corporation’s Business Model 6
Section Two: Dell’s Product Development Process 7 - 11
Section Three: Valuation of Courses of Action 12 - 18
1. Qualitative analysis 14 - 16
a) Option one: develop laptop for a proven battery technology (NiHi) 14
b) Option two: develop laptop for a new battery technology (LiOn) 15
c) Option three: develop laptop for both battery technologies 16
2. Quantitative analysis 17 - 18
a) Option one: develop laptop for a proven battery technology (NiHi) 17
b) Option two: develop laptop for a new battery technology (LiOn) 18
c) Option three: develop laptop for both battery technologies 18
Section Four: Recommendation 19 - 24
1. Option four,...
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