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Defining Public Relations. Defining Public Relations This paper will attempt
to define Public Relations from three different sources ...
Defining Public Relations. Defining Public Relations Keith Ducote University
of Phoenix MKT 348 Instructor Jackie Perry May 30, 2006 ...
Defining Public Relations. Defining Public Relations There are many different
definitions for public relations but my definition ...
Defining Public Relations. Defining Public Relations Marketing involves
activities and strategies which result in making products ...
Defining Public Relations. Defining Public Relations Marketing includes
an array of activities which together should meet the needs ...
Submitted by kalakakes on December 18, 2006
Category: Miscellaneous
Words: 873 | Pages: 4
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I had always believed that public relations meant going out into the public for some organization and creating that “warm and fuzzy feeling” for consumers, persuading them to purchase products. However, after further research and contemplation, I find my personal definition to be extremely vague. The American Heritage Dictionary (n.d.) defines public relations as “the methods and activities employed to establish and promote a favorable relationship with the public.” A basic definition provided by Management Help (2006), an organization that provides free, online resources for businesses, defines public relations as “ongoing activities to ensure the company has a strong public image.” In 1998, the Public Relations Society of America (PRSA) adopted a formal definition of public relations stating, “public relations helps an organization and its publics adapt mutually to each other.”
All three definitions focus on an organization’s relationship with the public, however, there are differences in the definitions that require one to think more in depth about which is the most accurate. The American Heritage definition suggests that public relations require that a company take steps to ensure the public views them in a favorable light. However, the definition does not give insight as to how the company establishes such an image. The definition provided by Management Help suggests that PR helps in ensuring a company has a strong public image. However, the definition does not state whether this image is positive or negative. In addition, this definition lacks the same specificity, as the American Heritage definition, in not giving insight as to how a company establishes such a relationship, be it a positive or negative one.
The PRSA seems to give a more accurate “description” rather than definition of public relations. This definition mentions a mutual adaptation of the organization and the public. From the consumer’s point of view, this definition makes the...
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