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Submitted by ookiki on October 23, 2007
Category: Business
Words: 727 | Pages: 3
Views: 964
Popularity Rank: 5,850
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An international freight forwarder such as Nippon Express achieves success by engaging in opportunities to expand the business and acquire market share. These opportunities come in various methods, and in various settings. Nippon Express has set out to establish a new and important branch on the island of Kava, in the South Pacific. Our founder Chris Morales has stated our mission involves not only offering international shipping services, but to also act as a beacon for the opportunity that business can offer to society if run for the right reasons. Ultimately, Nippon Express’ presence in Kava could support the growth of Kava’s industries and provide a foundation for Kava’s national infrastructure, which could stabilize a potentially booming economy. I will outline in this analysis the problems facing Nippon Express in accomplishing this goal.
Kava’s Economy
Kava is an island rich in natural resources. The island has the potential to become a key exporter of coffee, cocoa, spices, bananas, and sugar. By utilizing the year-round ability to grow and harvest these crops, Kava’s economy stands to gain significantly. In addition, Kava also has a large amount of petroleum and natural gas, which is a key export. Fishing is also a large part of the local and international economy. An abundant supply of inexpensive, quality labor on the island keeps the cost of using these resources down. Nippon Express could play a significant role in a more comprehensive use of these resources to strengthen Kava’s international trade and its local economy.
Kava’s People
The ethnicity of the island is a melting pot of indigenous, African, French, Spanish, and American people. The variety of ethnic backgrounds creates an issue with the accepted spoken language of the country, making communication problematic. These elements create problems for this business initiative because they create obstacles in running an efficient and effective operation. The various...
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