Decision Support and Business Intelligence Systems 9th Edition Ch1&2 Exercise
Decision Support and Business Intelligence Systems, 9th Edition
Decision Support System
- HW #1 -
Chapter 1. Exercise 2 & 3
Chapter 1. Internet Exercise 4 & 8
Chapter 2. Exercise 5 & 9
Chapter 2. Exercise 3 & 4
< Chap 1. Exercises 2 >
Enter the TUN site and select “cases, projects and assignments.” Then select the case study: “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case: a. What information does the data mining generate?
Answer) Customer behavior and preference related data.
It is needed to analyze customer behavior and preference data. To generate the necessary data and understand customers’ preferences, Harrah’s had to mine the data.
From these requirements, Harrah’s Winners Information Network (WINet) emerged. b. How is this information helpful to management in decision making? (Be specific.)
Answer) Customer behavior and preferences, those information which is the result derived from the analysis is useful for management to make a decision.
Harrah’s wanted to take a different, more cost-effective route to attract, maintain, and enhance customer relationships, especially, a business strategy that focuses on knowing their customers well.
Through the strategy, the management try to obtain hundreds of customer attributes to determine each customer’s preferences and predict what future services and rewards they will want. Therefore, they can collect customer data and identify market segments and customer profiles, create appealing offers casino, hotel, event, gaming product, and tracked play.
The service representative can look up their profile and make decisions about how to treat the customer, such as offering free event tickets or meals. c. List the types of data that are mined.
Answer)
1) Customer behavior
Data recorded from tournaments and special events (e.g., wine tasting weekend, slot machine tournaments)
Pattern Data recorded for customers to
Decision Support System
- HW #1 -
Chapter 1. Exercise 2 & 3
Chapter 1. Internet Exercise 4 & 8
Chapter 2. Exercise 5 & 9
Chapter 2. Exercise 3 & 4
< Chap 1. Exercises 2 >
Enter the TUN site and select “cases, projects and assignments.” Then select the case study: “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case: a. What information does the data mining generate?
Answer) Customer behavior and preference related data.
It is needed to analyze customer behavior and preference data. To generate the necessary data and understand customers’ preferences, Harrah’s had to mine the data.
From these requirements, Harrah’s Winners Information Network (WINet) emerged. b. How is this information helpful to management in decision making? (Be specific.)
Answer) Customer behavior and preferences, those information which is the result derived from the analysis is useful for management to make a decision.
Harrah’s wanted to take a different, more cost-effective route to attract, maintain, and enhance customer relationships, especially, a business strategy that focuses on knowing their customers well.
Through the strategy, the management try to obtain hundreds of customer attributes to determine each customer’s preferences and predict what future services and rewards they will want. Therefore, they can collect customer data and identify market segments and customer profiles, create appealing offers casino, hotel, event, gaming product, and tracked play.
The service representative can look up their profile and make decisions about how to treat the customer, such as offering free event tickets or meals. c. List the types of data that are mined.
Answer)
1) Customer behavior
Data recorded from tournaments and special events (e.g., wine tasting weekend, slot machine tournaments)
Pattern Data recorded for customers to