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Dayton Hudson Case study. CASE STUDY DAYTON HUDSON CORPORATION 1998 I. Brief
Background II. Statement of the Problem Dayton-Hudson ...
... It is our hope that this case study will provide you with a ... Sears 335,000 296,000
324,000 JC Penney 252,000 260,000 260,000 Dayton Hudson 218,000 230,000 ...
... The Target Corporation, formerly Dayton Hudson's Target Stores, has been ... The authors
of this study were approached ... In this case, the customers are the children ...
... of: Montclair State University LOGISTICS CASE STUDY DEVELOPED FOR ... grand-opening sales
record.12 Case Questions: 1 ... Target Stores (a unit of Dayton Hudson), and Kay ...
... successful companies, Wal-Mart in our case, achieve financial ... following names: Target,
Mervyn's California, Dayton's, Marshall Field's, and Hudson's. ...
Submitted by dimsum on February 20, 2007
Category: Business
Words: 648 | Pages: 3
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CASE STUDY
DAYTON HUDSON CORPORATION 1998
I. Brief Background
II. Statement of the Problem
Dayton-Hudson Corporation should determine ways of how to make its divisions more cost-effective.
III. Objectives
1. To be able to observe Dayton Hudson’s strengths and weaknesses.
2. To site Dayton Hudson’s opportunities and threats.
IV. Areas of Consideration
1. In 1891, Hudson’s was the largest retailer of men’s clothes in America.
2. Merchandise innovations were return privileges and price marketing in place of bargaining.
3. Hudson’s bought Marshall Fields Dept. taking on a billion dollar debt in the process.
4. Target’s system is “micro marketing”.
5. Department Stores use a more conservative promotional strategy.
6. Mervyn’s revenues declined 3.2 percent.
7. Credit card transactions were handled by Hudson’s wholly owned Retailers National Bank, chartered 1994.
8. Since 1946, Hudson’s has contributed 5 percent of its pretax profits for philanthropic purposes.
9. Hudson’s primary objective is to maximize share holder value over time.
V. Alternative Courses of Action
• The Hudson Corporation is committed to serving their guests better than their competitors with trend right, high quality merchandise at very competitive prices.
• Provide a low-cost, high quality distributor of merchandise through “boundary less” functioning.
• Dayton Hudson’s Mervyn’s and Department store division should adapt Target’s “micro-marketing” strategy.
• Hudson Corporation should liquidate the divisions which are not doing well in the market and expand those which are profitable.
VI. Conclusion
Hudson Corporation should liquidate the divisions which are not doing well such as the Mervyn’s division (Asset Sale). Mervyn’s performance in the recent years has been disappointing. Revenue declined...
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