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Datanalyses

Table of Contents

Introduction
Methodology
Statistical analyses
Summary of the information
Assessment of sales performance
Investigation of factors affecting sales
Conclusion
Recommendations

Introduction

Slender Vision Ltd (SVL) is a large company selling Flat screens for computers. It has many shops throughout the United Kingdom (UK). Most of the shops are located in the regions: North, South and East of the UK. There are a total of 105 outlets.
Three types of screens are predominately sold (Type A= 12inches, Type B= 15inches and Type C= 19inches).

Methodologies

The data was analysed using the software package Minitab, version 13, which is designed to make data analysis easier.

The first step was to create an extra column ‘C10' to hold the total sales figures – for each outlet, as this was to make it easier to see which outlets were performing well.
Descriptive statistics were used to provide summaries of the information, which makes it easier to compare and analyse different types of data. Correlation and regression was another useful feature of Minitab, which was applied to see which factors may affect the total sales and to what extent. For example, it would be viable to look at the experience of the managers running the outlets, to the sales achieved by that outlet – so you can see if the more experienced managers obtained higher sales levels, and a strategy could be implemented on the basis of that information.

Statistical analyses

There are three parts to this section:

(i) A summary of the information, for example, how many outlets there are in each region, the mean sales figures for each type of phone etc.
(ii) An assessment of the sales performance for each type of phone to see which generated the most sales in each region, and whether female managers generated more sales than males.
(iii) An investigation of the possible factors affecting sales, for example, advertising expenditure, the years of experience of the...