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Daimler Crysler. DaimlerChrysler B BUS 300 March 05, 2006 Table of Contents
TOC o "1-3" hzu HYPERLINK l "_Toc130024939" Introduction ...
... GROUP DaimlerChrysler was founded in1998 when Mercedes-Benz manufacturer
Daimler-Benz of Stuttgart, Germany bought the US-Based Crysler Corporation. ...
Submitted by cccpspb on May 12, 2008
Category: Business
Words: 3659 | Pages: 15
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DaimlerChrysler
B BUS 300
March 05, 2006
Table of Contents
TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc130024939" Introduction PAGEREF _Toc130024939 \h 3
HYPERLINK \l "_Toc130024940" Organizational Size, Life-cycle and Control PAGEREF _Toc130024940 \h 3
HYPERLINK \l "_Toc130024941" Organizational Structure PAGEREF _Toc130024941 \h 7
HYPERLINK \l "_Toc130024942" Cross-functional teams PAGEREF _Toc130024942 \h 9
HYPERLINK \l "_Toc130024943" Recent Product Innovations PAGEREF _Toc130024943 \h 10
HYPERLINK \l "_Toc130024944" Innovation Process PAGEREF _Toc130024944 \h 11
HYPERLINK \l "_Toc130024945" Conclusion PAGEREF _Toc130024945 \h 14
HYPERLINK \l "_Toc130024946" References PAGEREF _Toc130024946 \h 15
Introduction
In 1998, the merger between US-based Chrysler German-based Daimler Mercedes formed the company known today as DaimlerChrysler. The merger caused rapid growth as well as numerous challenges that the company still needs to overcome. Currently, the organization is in the elaboration phase of organizational growth, marked by the need for revitalization, more efficient decision making, and reducing redundancies in the organizational hierarchy. As it faces merciless competition of the automotive industry, the company is implementing structural changes geared towards making the company more efficient in its day-to-day operations, and allowing it to produce innovative products, thus setting it apart from the competition.
This paper starts out with a discussion of DaimlerChrysler’s current phase of organizational development and some of the key challenges that the company is facing today, followed by a discussion of recent organizational...
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