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CONTENTS

Executive Summary …………………………………………… 1

Chapter 1 Introduction ………………………………………... 4

Chapter 2 Present Scenario …………………………………… 5

Chapter 3 MTR Foods …… …………………………………. 7

Chapter 4 Food safety Policy …………………………………. 8

Chapter 5 What makes MTR a household name ? ..…………. 9

Chapter 6 Franchisee Initiative of MTR ………………………. 9

Chapter 7 Future Prospects of MTR ……………………………. 10

Chapter 8 Band width .......…………………………………. 11

Chapter 9 Growth Strategy ….…………………………………. 11

Chapter 10 The Road Ahead ….…………………………………. 12

EXECUTIVE SUMMARY

A Federation of Indian Chambers of Commerce and Industry (FICCI) survey of Food and Beverages Industry has shown positive growth trends during April-March 2004-05. The Survey also confirms higher growth during 2005-06 in almost all the products belonging to Food and Beverage segment over the corresponding previous period.

The improvement has been reflected both in volume terms and in terms of value for most of the products. The overall industry has achieved a growth rate of about 8% in terms of value during 2004-05.

The survey confirms that the Rs 3584 bn Indian Food and Beverages industry have shown buoyancy due to some positive factors:
• Government’s high priority for development of food processing industry to encourage commercialization and value addition to agricultural produce.
• Liberal reform measures and various tax benefits
• Policy Initiatives taken by the Government in the Food Processing Sector which include :
 Food processing industry declared a priority area.
 Entire sector is de-licensed.
 Automatic approvals for foreign investment up to 100 percent, except some products like alcoholic beverages and also technology transfer.
 Zero duty import of capital goods and raw material for100 percent export oriented units.
 Agro based l00 percent export oriented units allowed sale up to 50 per cent in domestic tariff area.
 Export earnings are exempted from...