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Customer relationships marketing Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a
customer relationships Customer Relationship Management is perhaps the most important concept of modern marketing. Until recently, CRM has been defined narrowly
Marketing and Customer Relationships Worksheet Marketing and Customer Relationship Concept Worksheet Table for Assignment One A: Concept B: Application of Concept
in concept and practice have fundamentally reshaped the field of marketing. He claims that ?customer relationships' are now the key strategic resource of a business.
marketing research In an article written by Laura Schneider, titled "Customer Relationships Are Key to Your Marketing Strategy" July 2003, she states that she could
Submitted by oppapers on January 4, 2002
Category: Business
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Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely and operate on this substandard model. Today, companies are re-engineering their operations and investing in enhanced IT infrastructures, which enable them to provide customized, personalized, information-rich products and services. The new objective for marketers and business developers involves understanding the needs of their clients and the markets that they serve. This new focus on providing customer value is redefining business processes. Professionals, who understand and anticipate this shift, are positioning themselves ahead of the competition. The Impact of Technology Enabled Business Processes There is no denying the effect that technology has had on the way we conduct business. In recent years, technology has begun to play a significantly larger role in all aspects of business, including sales and marketing. Business processes must be re-engineered to incorporate a pro-active strategy for using information and IT to build a competitive advantage over other organizations. In many instances, the functionality provided by sales and marketing technology only automates current processes. Therefore, it is imperative that processes are clearly defined and well proven. Automating a poorly understood or followed process usually results in failure. Technology must be used as an enabler to support an already sound sales and marketing strategy. Beyond automating sales and marketing capabilities, technology is now...
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