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Custom Chips. Custom Chips Inc. - Overall Scenario; A bird ¦s eye View: Custom
Chip Inc. ... In the case being analyzed, Custom Chips Inc. ...
Custom Chips. ... Description Custom Chips, Inc. is a medium sized company specializing
in the manufacture of customized chips and components. ...
custom chip industry. Custom Chip, Inc. Situation: Frank Questin is a product manager
in custom chip, Inc – a semi conductor manufacturer in custom chips. ...
... logic, an AND-plane and an OR-plane, where both levels are programmable (note: although
PLA structures are sometimes embedded into full-custom chips, we refer ...
... (Bellis) In late 1969, Busicom, a potential client from Japan, asked to have twelve
custom chips designed for keyboard scanning, display control, printer ...
Submitted by mak21 on September 16, 2007
Category: Miscellaneous
Words: 1734 | Pages: 7
Views: 154
Popularity Rank: 68,514
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Custom Chips Inc. -
Overall Scenario; A bird¡¦s eye View:
Custom Chip Inc. has a business of making customized chips which are used in special applications related to radio frequency devices. Due to a rapid advancement in the field of semiconductors, custom chips requires not only innovative design which suit the needs of customer but also a demanding presence of engineers on manufacturing lines and testing facilities unless they have detailed written instructions for manufacturing different products.
In the case being analyzed, Custom Chips Inc. has no manufacturing documentation yet and product engineers are too busy in day-to-day ¡§fire-fighting¡¨ and hence are unable to work on documentation or coordination with application engineers to make the designs easier to implement.
The application engineers and the manufacturing staff are also confined to their specialized line of work and have lost sight of overall goals of the organization. In a word, Custom Chips Inc. is a victim of bureaucratic system of management. The attitudes and behavior of employees is not proper, as will be pointed out in this WAC, and this is a case which clearly highlights the importance of role of Organizational Behavior in the success of an organization.
There are some constraints, assumptions, issues, causes for those issues, role of Product Engineering Manager, Frank Questin, followed by my recommendations and its implications in this WAC.
Realizing the Constraints:
Scenario: The technology advancement in the field of radio frequency and the applications of semiconductors is fast pace; hence the new products required for special applications are becoming more complex and old ones require modifications to include new features. The Foreign competition is also growing and there is a downward curve (trough) in the field of semiconductors. Because of this:
ľ The growth of Custom Chips Inc....
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