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Cultural Norms for Wal-Mart. Wal-Mart emphasizes low prices, not sales and
unlike competitive flyers, they use professional models. ...
... different tastes, business practices, cultural norms and other ... analysis approach
Strengths: 1. Walmart.com has an ... with the master of retail process: Wal-Mart. ...
... 1. Cultural Norms (Tony) a. Providing a comfortable ... numerous ways such as cultural
background, religion ... retrieved February 25, 2006, Wal-Mart Challenge Class ...
... Unsurprisingly, and without doubt, Wal-Mart applied the rules that made its ... while
paying particular attention to each country? values and cultural norms. ...
... In this situation at Wal-Mart it caused conflict not ... an unfamiliar culture where
the norms are different ... At the same time, importation of cultural products into ...
Submitted by jnta on November 26, 2006
Category: Business
Words: 410 | Pages: 2
Views: 125
Popularity Rank: 63,371
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Wal-Mart emphasizes low prices, not sales and unlike competitive flyers, they use
professional models. Wal-Mart focuses on ordinary people including their associates.
The flyers also devote an inordinate amount of space to community oriented and patriotic
topics. Unraveling the symbolic puzzle presented by the distinctive elements of Wal-
Mart flyers draw our attention to the importance of retail and retail symbolism.
Published research offers many reasons for Wal-Mart’s success in the US market. Its
exemplary growth has been attributed to the large size of the US market. Sam Walton,
Wal-Mart’s founder recently pasted away flyer an airplane, was the reason why Wal-
Mart does so well. The theoretical framework driving the semiotic analysis is institutional
theory (Meyer & Rowan, 1977. This theory suggests that because consumers respond
positively to family, community and national institutions, retailers can reflect the
corresponding norms in functional and symbolic acts. A retail firm and its environment
are seen interpenetrate each other to extent that a retailer’s actions reflect the economic
and cultural moral norms of the environment. These norms are cognitive guidance
systems, rules of procedures that actors employ flexibility to assure themselves and those
around them and those around them that their behavior is reasonable.
These environmental norms are of two forms, and they are called: task and
institutional. These task norms reflect the organization’s economic environment to which
it responds with functionally related per formative action. Retailers are not only
integrated into environment systems comprised of hard-wired economics. Institutional
theory also recognizes that retailers are immersed in an institutional environment in
which constituents make...
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