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Cultural Challenges Of Doing Business Oversees. Abstract Cultural challenges
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Submitted by twterry on November 5, 2007
Category: Book Reports
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Running Head: The Cultural Challenges of Doing Business Overseas
The Cultural Challenges of Doing Business Overseas
Tonka Terry
University of Phoenix
The Cultural Challenges of Doing Business Overseas
The decision to expand a business outside of an individual’s own culture has many difficulties. There are many reasons why an entrepreneur wants to take on this responsibility. Some wants to have the chance to expand their business and others view it as a challenge. In this case we will focus on Steve Kafka. Steve Kafka, an American citizen with Czech origin has decided to open a franchise Chicago Style Pizza in the Czech Republic. Although Steve has many family and friends there, and has visited numerous times, Steve needs to weigh out all his options before going forward with his business adventure. It s not quite clear if Steve is aware of the turmoil and the complication that he will potentially be face with, however he was successful in opening his business in the United States and feels that he is well inform about the business arena and will be able to open another store in Prague.
This paper will evaluate some of the cultural dilemmas, any possible comparative advantages the Czech Republic has to offer, Hofstede’s cultural dimensions and how they will help Steve evaluate the business environment and the demand and cost structure of pizza.
The word culture comes from the Latin cultura, which is related to cult or worship. In its
broadest sense, the term refers to the result of human interaction. For the purposes of the
Study of international management, culture is acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates attitudes and influence...
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