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Submitted by LaVerne702 on October 3, 2005
Category: Miscellaneous
Words: 1811 | Pages: 8
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The Cultural Challenges of Doing Business Overseas
Introduction
Taking risks in making business decisions has been a key to success for many American corporations. Steve Kafka, an American of Czech origin, realized this fact when he became a franchisor for Chicago Style Pizza and decided to expand his business into the Czech Republic. The first risk Steve took was becoming a franchisor, in that he had to overcome many difficulties, and he anticipates that he will encounter some of the same hurdles at the new location in Prague, Czech Republic. Steve has family and friends in the Czech Republic, speaks Czech fluently, and has visited several times. Nevertheless, he was born in the United States and needs to completely understand the people and culture of the country of his origin in order to make his business venture successful.
Differences and Incompatibilities between U.S. and Czech Cultures
Steve wants to expand his pizza restaurant into the Czech Republic, so it is important to analyze the differences between American and Czech eating and diet cultures. As researched by CultureGrams, while Americans eat with a fork in the hand with which they write, Czechs tend to eat with the fork in the left hand and the knife in the right. Pizza is a popular food in America, often consumed as an entire meal, and is eaten with hands. It can be delivered to the front door, served in a restaurant or carried out on the way home. As dining out is a rare occasion in the Czech culture, pizza is considered a snack that can be purchased from a vendor on the sidewalk. Because of these differences, Steve must figure out a way to attract the Czech culture to the fast food and restaurant industry. In America, beer is frequently consumed with pizza. In the Czech culture, beer is a beverage that is consumed throughout the day. Considering these facts, Steve must intelligently develop a plan to incorporate beer on his menu (and marketing strategy)...
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