Cultural Briefing- India
Cultural Briefing-India | October 20
2010
| Brief overview on India’s history, geography, size, population, languages, values and traditions to help business managers conduct new business venture in India | Prepared by: Sunita Goel, University of Maryland, University College |
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Top of Form Starbucks has decided to launch its product in India. In order for the company to succeed in this new venture, I have prepared a cultural briefing for my colleagues, who will be leading this venture in India. I will conduct an informal cultural briefing session in order to provide cultural understanding, business etiquettes, and facts & figures about India. I will provide them with a quick overview about India, followed by a short power point presentation. India is a large country with 3,287,240 Sq Km in area. It is basically a peninsula, with the Arabian Sea on the West, the Bay of Bengal on the east, and the Indian Ocean to the south. The Himalayas separate India from rest of Asia and China. Indian weather conditions vary from region to region due the vastness of the country (US Department of State, 2010). It varies from the snows of the Himalayas to the cultivated peninsula of far South, from the deserts of the West to the humid deltas of the East, from the dry heat and cold of the Central Plateau to the cool forest foothills.
India is a country with 5000 year old civilization, values and traditions. Its history is divided into 7 periods, original Indians dating back to 1700BC to 3300 BC, Aryans from 2500 BC to 322 BC, the Mauryan Empire from 322BC to 188 BC, Gupta Period from 320 AD to 480 AD, Muslim period from 1175 AD to 1800AD, and Europeans Rule from 1800 AD to 1947. In 1947 India regained its independence from the British Empire (Cohen, 1998).
India is one of the largest democratic nations in the world. It is the 2nd most populous country with population of 1,028,737,436. It has 28 states and
2010
| Brief overview on India’s history, geography, size, population, languages, values and traditions to help business managers conduct new business venture in India | Prepared by: Sunita Goel, University of Maryland, University College |
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Top of Form Starbucks has decided to launch its product in India. In order for the company to succeed in this new venture, I have prepared a cultural briefing for my colleagues, who will be leading this venture in India. I will conduct an informal cultural briefing session in order to provide cultural understanding, business etiquettes, and facts & figures about India. I will provide them with a quick overview about India, followed by a short power point presentation. India is a large country with 3,287,240 Sq Km in area. It is basically a peninsula, with the Arabian Sea on the West, the Bay of Bengal on the east, and the Indian Ocean to the south. The Himalayas separate India from rest of Asia and China. Indian weather conditions vary from region to region due the vastness of the country (US Department of State, 2010). It varies from the snows of the Himalayas to the cultivated peninsula of far South, from the deserts of the West to the humid deltas of the East, from the dry heat and cold of the Central Plateau to the cool forest foothills.
India is a country with 5000 year old civilization, values and traditions. Its history is divided into 7 periods, original Indians dating back to 1700BC to 3300 BC, Aryans from 2500 BC to 322 BC, the Mauryan Empire from 322BC to 188 BC, Gupta Period from 320 AD to 480 AD, Muslim period from 1175 AD to 1800AD, and Europeans Rule from 1800 AD to 1947. In 1947 India regained its independence from the British Empire (Cohen, 1998).
India is one of the largest democratic nations in the world. It is the 2nd most populous country with population of 1,028,737,436. It has 28 states and
References: Adler, N. (2008). International Dimensions of Organizational Behavior, Fifth Edition. Mason, OH: Thomson Higher Education. Chhokar JS, (2000). “Effective Leadership in India: A Multi Method Study”, International Journal of Psychology, Vol 35 No 3/4, p Cohn, B. (1998). THE PAST IN THE PRESENT: INDIA AS MUSEUM OF MANKIND. History & Anthropology, 11(1), 1. Retrieved from Historical Abstracts database Miroshnik, V. (2002) Management Development, 21(7/8), 521-544. Retrieved October 4, 2010, from ABI/INFORM Global Pearson CAL and SR Chatterjee, (1999). “Changing Work Values of Senior Indian Managers: An Empirical Study”, International Journal of Management, Vol 16 Russell, L. (2008). Training for Innovation in India: Cultural Considerations and Strategic Implications. Performance Improvement Quarterly, 21(2), 37-48. Retrieved October 20, 2010, from ABI/INFORM Global. (Document ID: 1814830081). Singh, S. (2009). Understanding Cultural Architectures of Organisations in India: A Study. Singapore Management Review, 31(2), 71-95 Complete database. 2010, from ABI/INFORM Global. (Document ID: 1814830081). U.S. Department of State. (2010). U.S. Dept. of State Country Background Notes (July 2010)