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Cultura Marketing Strategy. CULTURA 1st part - Firm presentation a) Global presentation
The first Cultura shop was created in 1998 by Philippe Van Der Wees. ...
... tal como la economía, mercado, demográfico, cultura, cliente, y ... www.britannica.com/
eb/article-27228 Marketing Teacher. ... How competitive forces shape strategy. ...
... approach can facilitate the strategy implementation process. ... sporita fata de cultura
organizationala, la ... în strategii congruente de marketing, de personal ...
... Balanced Scorecard: Translating Strategy into Action ... y copyrights..., y
cultura-clima-motivación ... ámbitos: financiero, marketing (comercialización), procesos ...
Submitted by matou3rd on April 28, 2008
Category: Business
Words: 4948 | Pages: 20
Views: 73
Popularity Rank: 98,816
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CULTURA
1st part - Firm presentation
a) Global presentation
The first Cultura shop was created in 1998 by Philippe Van Der Wees. This bookseller’s son has had very early a strong taste for books, the pleasure to discover things and make things be discovered. Moreover, Philippe liked being in touch with customers and all this increased his passion for culture. Creating a new concept of cultural shop, Philippe Van Der Wees has realized his dream: to offer to a majority of people a new approach of culture and a new business of cultural goods. People have an important choice; we can find almost everything in Cultura shops.
There are mainly located in commercial zones, on the outskirts of cities. Their size is between 1500 and 3000m² and their conception conveys notion such as conviviality, comfort and human warmth.
Cultura creates about 200 jobs per year and the salesmen have a training adapted to the universe of cultural leisure. These ones propose a quality service for customers and have to reflect the Cultura spirit, that is to say certain proximity with the customer.
Thanks to its original concept, Cultura has become in 8 years, the third in the market of French bookshops and has the first place such as distributor of creative leisure activities.
b) Products and services
ï¶ PLAC (Papeterie, Loisirs et arts créatifs)
It concerns all the manual and artistic activities and we can find several ideas of creation, of apprenticing of new techniques and all the adapted material…One third of the area is reserved for creative leisure activities.
ï¶ CD
We can find about 20,000 CDs references, from very known and famous songs to the latest hits.
ï¶ DVD
There are about 6,000 DVDs references, from classical movies to the latest ones.
ï¶ Books
About 50,000 books are in...
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