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Csr In China

Table of content

1 Introduction 2
2 What is Corporate Social Responsibility? 2
2.1 Several definitions of Corporate Social Responsibility: 3
2.2 Corporate Social Responsibility and business strategy 4
3 History of Corporate Social Responsibility 5
4 Cultural differences 5
4.1 Power distance Index 6
4.2 Individualism 7
4.3 Masculinity 8
4.4 Uncertainty Avoidance Index 8
4.5 Long- term Orientation 9
5 Corporate Social Responsibility in Europe 9
6 Corporate Social Responsibility in China 11
6.1 Corporate Social Responsibility in China: Moving from study into implementation 12
7 Conclusion 14
8 Bibliographies 16


1 Introduction

Nowadays, we live in a fast developing and changing world. This changing environment becomes obvious when one looks at the improving technology, privatization processes, cultural norms, economic perspectives etc. Especially, due to the globalization process and the following privatization/liberalization processes, which are all concentrated on efficiency and on the maximization of shareholder value, the discussion about Corporate Social Responsibility (CSR) becomes more and more significant.
Corporate Social Responsibility remains an important business concept in a world of raising globalization. (Wühle 2007:23)
In the past the concept has not been well defined and in China it is a very current topic, as the country is adopted into the supply chains of major global players. Unfortunately the ideals of Corporate Social Responsibility differ from the actual production processes in China.

In this paper I will examine the meaning and relevance of Corporate Social Responsibility, and I will explain the concept’s ideas. Moreover, I will analyze the cultural differences between Germany and China and how this influences the Corporate Social Responsibility principle. Furthermore, I will discuss key issues concerning the process in Europe and Germany and the development of the selective adaptation of Corporate Social...